News & events


04 July 2018

Are 57% of South African kids raised without fathers?

In its latest advertising campaign, detergent brand Omo features a young boy reading from a homemade Father’s Day card.

“Thank you for always being there for me,” the boy reads, sitting on a coffee table. “You taught me how to build a fire, to tie a tie and hammer a hammer.”

The camera then cuts to the person receiving the card. “Gogo, you are my hero!” the boy says, hugging his smiling grandmother.

The ad opened with a stark statistic: “57% of SA kids are raised without fathers”. A reader flagged it for fact-checking.

To read the full article click here

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