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27 July 2017

Does 1 in 5 South African kids skip breakfast, as an ad said?

The South African

In South Africa, a popular margarine brand recently tweeted: “1 out of 5 South African children do not eat breakfast in the morning.”

This is part of Rama margarine’s #GoodBreakfast marketing campaign. Naturally, “bread with Rama” was the first item shown in the accompanying video, followed by tea with milk, fruit and an egg.

Unilever, the company that owns Rama, told Africa Check via email that the source of their claim was the South African National Health and Nutrition Examination Survey, released by the Human Sciences Research Council (HSRC).

Read the full article here.

The South African