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15 July 2022

Tipsy at breaktime: Do liquor ads increase underage drinking?

Zambezi News

Young South Africans are exposed to lots of liquor advertising, but the two bills which were designed to change this remain stuck in the pipeline.

Drinking sells. And if teenagers are buying, why would the alcohol industry want to stop marketing to them, asks Charles Parry, who heads up the South African Medical Research Council’s alcohol and tobacco unit.

It’s hard to gauge exactly what proportion of liquor sales are to children, but in a survey in 2011, a quarter of grade eight to eleven learners told researchers from the Human Sciences Research Council that they had binged on alcohol (so at least five drinks within a few hours) in the previous month.

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Zambezi News

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