The cameo appearance of science and technology minister Naledi Pandor on a popular daily soapie was a means of targeting parents to encourage their children to take up science-related subjects.

“Based on our past experiences‚ we thought popular television programmes could be effective vehicles to achieve this intention. The Human Sciences Research Council reported in one of its social attitudes surveys that television and radio are the biggest sources of science information in South Africa. Of these‚ television came out on top.

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