News & events


Prevention in action: Lessons learned and a model for social mobilisation to address violence against women in South Africa

12 June 2013
12:15 - 13:30

Date: 12 June 2013

Time: 12:15 – 13:30

Presenter: Dr Warren Parker, HIV/AIDS, Public Health & Communication Specialist


The Prevention in Action (PIA) model for Violence Against Women prevention, is the outcome of a four year programme conducted in KwaZulu-Natal and the Western Cape. The programme approach included a range of formative and participatory research processes to inform understanding of the problem of VAW towards the development of a model for community mobilization to address VAW. An initial assumption was that social norms perpetuated VAW, but this was contradicted by a baseline study that showed that VAW was known to be wrong, and attitudinal statements justifying VAW were not accepted. Instead, VAW was being perpetuated by a reluctance to take action in response to VAW, and consquently the programme set out to shift the norm of inaction in response to VAW to one of action.

In this presentation Dr Parker will trace how the concept of action was translated by PIA participants into active processes that led to fundamental changes at community level. The approach included mobilizing partnerships with SAPS, NGOs, FBOs and service providers, and was led through a tiered structure of participants – community engagers, community influencers and PIA groups. As actions in response to VAW accumulated, these were documented and amplified through various media to provide exemplars of what could be done in response to VAW. And so the movement grew, culminating in the establishment of community-led violence free zones that incorporated the PIA concept into public and private spaces. Two models will be presented – one describing the components of the programme approach, and the other describing a theoretical model for community mobilization and social change.

Kindly RSVP by 10 June 2013

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